'Heart Attack' is the lead single off her May 14 album release, Demi. Demi, we really tapped into those things that are unique about her, and unique about her as a performer to propel her viewers and her fans into the emotional core of the song.' 'Like, people want to see their artists they want to see performances. 'For her, it's a basic performance video it's classic Demi,' he said, before stumping for the art of the performance video. While the clip doesn't favor elaborate storytelling to make its point, it does put Demi's heart and soul on display. You see her in this black environment where these forces of white, the opposite, are still present and creeping in.' And then you also see her, the polar opposite, a black set-up where there's some white or good, I don't want to say good or evil, or good or bad, there's just sort of these opposites. The song was produced by Mitch Allan, and Jason Evigan of 'The Suspex', who co-wrote the song along with Lovato, Sean Douglas, Nikki Williams, and Aaron Phillips. The song was released on February 25, 2013, as the lead single from her fourth studio album, Demi (2013). First you see Demi pictured in this more angelic white performance where these darker black elements start creeping into the frame almost ready to take over her. 'Heart Attack' is a song by American singer Demi Lovato. It's like a push and pull where we tried to metaphorically represent those two sides by having two metaphorically different sides of Demi,' he explained about the visual. She constantly is singing about this duality throughout the song. But then also really wanting to make sure she holds herself back a little bit, so she doesn't get hurt. 'She's singing about really wanting to fall in love. 'The song is about this kind of duality that Demi faces,' he explained. Wearing a dark, sheer top and smoky eyes, she belts out the song, leaving her fresh face behind.

In other shots, she rocks out with her band. She doesn't allow herself to fall in love, and the thick, black ink guards her from heartbreak.

The singer covers herself in black paint, as if she were masking her innocent, natural glow brought on by talking to her crush. Indeed, Lovato explodes in the clip, clenching her fists and grimacing as she squeezes out raw emotion. And I feel like her performances are the visual equivalent of taking all of that, throwing it into a can of soda and shaking it up so that when you pull the top everything kind of explodes.' She's extremely complicated, wonderful, amazing, beautiful girl with a huge heart and conflicts within herself that she's dealing with very openly. I've worked with some of the biggest artists in the world, multiple times, and Demi is a really unique performer. He added, 'Her performance is very interesting.

Demi lovato heart attack